Having just about recovered from discarding the omniscient havaiana for a week of strutting in high-heels at Rio’s Fashion Week, the big daddy of the fashion scene in Brazil is now upon us. For while Rio itself may be blessed with abundant natural beauty, Sao Paulo is still where the money and the magic is when it comes to catwalk fashion in Latin America, with an annual turnover of $50 billion dollars in exports while employing over two million Brazilians.
Alongside the high octane glamour of the spring/summer swimwear and endless after-show champagne quaffing runs many an innovative collaboration, explosion of artistic creativity and hip shaking event- here’s what to watch out for this week behind the scenes and around the city.
The Show: Opening the show at SPFW is high-fashion brand Animale, much loved by Sao Paulo princesses for their chic silk dresses, with a super star casting featuring Brit top model Rosie Huntington Whitley. If you missed the opening show, try and catch her at one of the events below.
Talk: Take part in two talks about how fashion and design can make a difference. Taking place in room 3 above the Biennale, Wednesday will see architect Marcelo Rosenbaum tell the tale of his social project ‘A Gente Transforma’, while Thursday is the turn of Traces, who track the carbon footprint and social-environmental impact of 6 fabrics used by Osklen.
Out- The British Magazine Luxure, created by fashion photographer … in 2007 recently published a bummer Brazilian special featuring cult figures such as Oskar Metshavat, Rogerio Fasano and Niemeyer. They will be toasting the crowd during a party at Bar Numero on Thursday. Not bad company at all… if you can get on the guest list.
Dance: Andre Almada, Sao Paulo’s king of the night and brains behind super club The Week and chic spot The Society, has launched a new space in the old Cine Metropole in the centre of town. With a 5,000 capacity and a program incorporating shows, parties and events, this is where to head when you feel the night is definitely not over…
Drink: The favoured spot for foreign rockstars when catching up on some down time in the city, Paribar in Sao Paulo’s historic centre combines a relaxed atmosphere with great bar snacks and hip tunes to tap your feet to. (Praça Dom José Gaspar, 42, Sé/República)
Exhibit- Dehouche have long loved street art, urban initiative Choque Cultural in Pinheiros. Taking over the space this week are Argentine artists Tec, Defi and Chu and we can bet that the show will be well worth the visit. On the other end of the spectrum, Pinoteca gallery are showing a retrospective of Brazilian artist Lygia Pape, with a selection of pictures, prints and wondrous installations.
Contact Dehouche to arrange the perfect trip.